"I'm in the Pet Business"

I travel a lot—30 to 40 trips a year for trade shows, client visits, and the occasional golf getaway. Along the way, I meet countless “friends I haven’t met yet.” And every time someone asks what I do, the moment I say “I’m in the pet industry,” the conversation changes.

People light up. They tell me about their dogs, cats, childhood pets—you name it. It reminds me of one of the biggest advantages we have in this business: nearly everyone loves talking about pets.

That means opportunities to grow your customer base are everywhere, if you’re willing to listen and engage. You don’t have to travel as much as I do to find them—you just need to look around your own community. 

Simple Ways to Meet New Clients

1. Carry business cards.
   Think of them as personal invitations. Always have a few with you—in your wallet, car, or phone case. Handwrite a discount on the card if you want to make it extra special.
2. Walk the dog food aisle.
   At the grocery store, stop by the pet aisle. Ask someone, “What kind of pet do you have?” That simple question opens the door to a real conversation.
3. Chat at the gas pump.
   See a dog in the next car over? Compliment the pet and strike up a conversation. Hand them a business card before you drive off.
4. Visit parks.
   Pets are everywhere at local parks. A friendly hello (or even a muddy-dog moment) can turn into your next client opportunity.

Pets Are a Lifestyle

Pets aren’t just animals—they’re part of people’s lives. That’s why our industry has such a unique advantage: common ground is easy to find, and relationships can grow quickly. The next customer for your business could be the person standing next to you at the grocery store, gas pump, or park.

So don’t wait—get out there, strike up conversations, and invite those “friends you haven’t met yet” into your business.