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Adding value to your grooming services doesn’t have to mean adding more appointments. One of the most effective ways to grow your business is by introducing high-impact add-ons like Healthy Skin + Coat Treatments. This specialized service goes beyond basic shampoos and conditioners. Healthy Skin + Coat Treatmentsare built as a complete system designed to support pets experiencing dryness, flaking, shedding, irritation and other common skin and coat concerns. A Solution Pet Owner …

At Groomer’s Choice, we’re always looking for ways to bring professional groomers the very best products in the industry. Products that deliver real results while prioritizing pet health and safety. That’s why we’re excited to announce that we now carry Envirogroom. A Legacy of Innovation in Pet Grooming Much like Groomer's Choice, Envirogroom’s story began in 1997. From their start in Chandler, Arizona, Envirogroom's focus has been on developing natural, …

Marci Wanta is a competitive groomer and owner of Blossom Pet Salon in Verona, WI.  Does this sound familiar? You drop your dog off at the groomer and ask for a long, fluffy trim. BUT the groomer says, “Your dog is matted. We’ll need to go short today.” Bummer! You really wanted to leave them long. And you even waited longer than their last groom, so you could grow their hair to the length you liked. Well…what caused that matting in …

For over 20 years, pet groomers around the world have referenced Notes from the Grooming Tableby Melissa Verplank. Groomer's Choice is excited to announce this best-selling grooming guide is now available in digital format thanks to Paragon Pet School. Notes from the Grooming TableDigital Experience provides the same incredibly helpful information, but with even easier access. Different from any other e-book, the Digital Experience was created with YOU in mind. It is fully interactive and o …

If you’ve chosen pet grooming as your career, continued education is one of the most important aspects of success and happiness.I remember being that young groomer going to my first trade show; talking to people with the same love and interests as me and being blown away at my first seminar. I thought I was a pretty decent groomer and had already learned a lot…until that day. After that show, I was hooked and found learning more about grooming was a never-ending addiction. Even to this day, I en …