Introducing Petology | A Note from Dan Dressen
Since the beginning of our company's inception 23 years ago, our mission has always been to provide high quality products that actually work. At the end of 2019, Groomer's Choice received the opportunity to acquire the Petology brand of natural pet shampoos, making it another top tier product offering for our customers.
Petology fits in with our already established house brands of shampoo (Green Groom, The Coat Handler, Bark2Basics, and BatherBox) as it cleans well and is made from naturally-derived ingredients. Petology's paraben- and sulfate-free formulas have also garnered high praise from veterinarians and groomers alike. Like our house brands, these shampoos are pH balanced particularly for dogs' skin.
In fact, Petology founder Rick Ferritto worked with former Vice President of L'Oréal Dr. David Jarvis during the research and development process to create gentle formulas with long lasting scents and long lasting hydrating effects.
The past several months, we've been working closely with Rick and his team to successfully transition manufacturing to our Sioux Falls, South Dakota warehouse. Our goal is to continue making these incredible products the way they were designed: nourishing, gentle, balanced, and ultimately, a healthy shampoo choice for our furry, four-legged friends.
We're excited to offer Petology as a new product offering and are looking forward to hearing how it transforms the lives of your clients.
Recent Posts
-
Groomer's Choice Welcomes Tim Blankenbaker as Chief Executive Officer
We are excited to announce that Tim Blankenbaker has joined Groomer's Choice as our new Chief Execut …23rd Jun 2026 -
"I'm in the Pet Business"
I travel a lot—30 to 40 trips a year for trade shows, client visits, and the occasional golf getawa …15th Jun 2026 -
How to Increase Revenue with Healthy Skin + Coat Treatments
Adding value to your grooming services doesn’t have to mean adding more appointments. One of the mo …1st Jun 2026






